I worked at Zillow for almost 4 years, managing B2C and B2B organic and paid brand social across Zillow, Trulia, Zillow Premier Agent, Zillow Rentals, and Zillow New Construction.
Highlights:
Established Zillow’s first upper funnel paid social program, driving a 200% increase in impressions and over 1300% in engagements on Zillow owned social content
Established Zillow’s presence on TikTok, leading the strategic work to convince executives why we needed to be on the app
Created Zillow’s content incubation pipeline, passing top performing organic content to conversion-focused paid teams - with content almost always outperforming historical content
Sample Content
Click the images to view the full posts
Curated + wrote post copy for Trulia's entire Instagram feed, relaunching the feed to exclusively showcase the brand's neighborhood focus
Interviewed notable locals about their neighborhoods + wrote post copy summarizing the interviews
Led the launch of Zillow on TikTok
I launched Zillow's first-ever social listening program and uncovered the finding that people use "Zillow" as a verb - Zillow has since taken the idea of Zillowing and made it into an entire brand campaign
Rallied the team to respond immediately following SNL's Zillow sketch