Boka is a fluoride-free oral care brand that prioritizes whole-body health by using “better-for-you” ingredients. At Boka, I oversaw tremendous growth across our channels.
Highlights:
Grew avg. reach per Instagram post by 1,700%
Grew total Instagram impressions by 3,100%
Grew avg. saves per Instagram post by 1,800%
Grew avg. views per TikTok video by 198%
Grew avg. direct revenue from organic social and influencers by multiple figures
Oversaw our most successful product launch of all time
Sample Content
Click the images to view the full posts
Photography with light editing in Photoshop + post copy
Secured partnership + created Reel
Graphic created in Canva + post copy
Graphic + post copy by me; photo via photographer
Secured before and after imagery and edited graphic
Negotiated and contracted an expert dental influencer to create a variety of videos for our brand - this is our top performing post of all time, and he also has contributed tremendously to Boka being the #1 toothpaste on Amazon
Worked with agency on a simple graphic explaining difference between our toothpaste v. the average competitor's
Worked with agency on a graphical carousel explaining our hero ingredient - one of our top performers of all time
Based on our n-Ha carousel's success, worked with agency on a carousel detailing what makes our mouthwash tablets so special