I’m currently the Senior Social Media Manager at Noom, where I’ve led a strategic shift from text-based graphics to a video/UGC-first approach, aligning with broader trends across social media. Under my leadership, Noom has gone viral multiple times, publishing some of our most-viewed and highest-engagement content in the company’s history.

Highlights:

• Guide the creation of dozens of assets monthly

• Oversee the management of thousands of inbound social messages monthly

• Tripled # of TikTok followers

• Drove a 2x increase in impressions

• Drove a 2x increase in engagements

• Improved social brand sentiment from net negative to net positive